As a content creator, I get a lot of opportunities to work with brands. It's simple, I make my video and put the brand on it.
Win-Win Situation? Yes.
Unless the video doesn't perform.
Exactly what happened when ISPI contacted me for a video during Qurbani Eid.
The video that Failed:
Qurbani Eid in Bidesh VS Bangladesh.
The video only got 28k views.
The brand didn't tell me anything but I felt like shit.
I still got paid for work that I didn't do a good job at.
So, I gave them a proposal. I will do the next campaign for free.
I just have 1 rule. Don't give me feedback.
Fast forward to almost a year, ISPI launched a Ramadan Campaign where they wanted to work with influencers to promote the powdered Drink.
It was time for me to give back to them.
The video that worked:
POV: You're making shorbot before iftaar at a Bengali House.
Reach:
1 million views across platforms.
1000+ organic Shares.
Insights from my Instagram.
Why it worked:
Realness: The video was shot on a phone, I had a camera but I still chose a phone. This keeps things real making people feel like it's their home.
Timing: This was uploaded during Ramadan, keep it relevant and timely.
The video made Ispi happy. They didn't tell me, I know.
And I stopped feeling bad about my payment.
Takeaway:
If a brand pays you, pay them back by doing the work.
They will come back.
You don't want them to be remembered as the creator who didn't do a fair job on their next meeting.
If you found value, do share it or if it's too uncool for your profile, hit the follow button.
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